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Who are we?
We are a female startup with a purpose, we want to create quality and not quantity, and we aim to do so as an art form and personal expression.
We want people of all kinds to feel free to express themselves through what we believe is the best way to communicate a strong and important message.
IS IN CONCEPT is what happens when fashion meets art, culture, sustainability, and inclusivity.
Our mission & vision
IS IN CONCEPT is not just a clothing brand, it’s an artistic experience, a mindset and a socio- cultural statement.
We want to create fashion that is visually pleasing, sustainable and, overall, inclusive.
We are above all an ambitious generational and social experiment - we aim to bring people from different background and upbringing together through fashion, gorgeous fabrics and unique designs.
IS IN CONCEPT x DANIELA PARESCHI
Collections
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Cat Woman Shirt
Cat Woman gallery item
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Wonder Woman Sweatshirt
Wonder Woman Sweatshirt Collection
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Superman Shirt
Superman Collection
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Hulk Sweatshirt
Hulk Sweatshirt Collection
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Superman Sweatshirt
Superman Sweatshirt Collection
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Hulk Shirt
Hulk Collection
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Cat Woman Sweatshirt
Cat Woman Sweatshirt Collection
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Wonder Woman shirt
Wonder Woman Collection
